Strangely or not, I like doing the work that most people don’t notice but all can benefit from.

This has shown up as: content systems, content strategies, messaging houses and frameworks - and of course, good, easy copy that users immediately understand, trust and want to use.

My early career in B2B account management imprinted on me an ease when negotiating and presenting to senior stakeholders, and a knack for probing product leads and engineers for detail and deciphering what they’ve said to the layman.

Having since worked in a variety of industries, often where regulation or technical limitations of the time rule the roost, I help businesses translate the complex through experimentation, research and productive and collaborative review and feedback sessions.