TeyaTeya (previously MeaPay) was a challenger start up in for POS and payments platform, with a focus on being an alternative to legacy brands that weren’t as nimble.
Impact
MVP-ready content
Replicable content for key user journeys
Foundation laid for UX growth and focus
The Challenge
To successfully serve teya’s SMB hospitality and retail audience, the platform needed simplicity and reliability from the outset.
During this Beta stage, the business had no content design system or consistency in its UX copy and I had only 2 weeks to provide guidance to the small team of product design team.
My approach
As my consultation was just 2 weeks, I focused on using the live files as a reference point for future work. That meant:
Educating the Product Designers on UX copy and content design best practices.
Discuss changes with stakeholders explaining the reasons behind them.
The Work
Onboarding and Transactional Flows
My keywords: approachable, trust, easily repeated
What this means in practice:
All imagery and content needed to work together for scannability, with content hierarchy and CTAs remaining predictable and consistent for confident repetition.
As it was for MVP, I leveraged familiar formats for quicker comprehension, ie. app-based permission screens and invoice and receipt templates, providing a replicable content design for the key journeys.
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